King Kong Company was conceived when two college friends, Alan Aylward and Mark White began experimenting with dance music using effect laden guitars and drum machines. Critics and fans have been raving about King Kong Company in blogs, in tweets and in the fields of Irelands biggest festivals. The seven piece who sound more like a DJ than a band, have been described as "Brilliant" (TheSkinny.co.uk) "Incredible" (State.ie) and, not to overuse the word; "Brilliant" by Goldenplec.com.